February. 04, 20
Jon Doe
Which niche does your target group use? And which niche are the most interesting, considering purchasing intent? How big is the chance that you can come to be 1 on a certain niche?
A keyword search is what you need. In this we do not only look at search volumes. Competition is at least as important. Where are your chances?
In your keyword research you make a distinction between short tail and long tail keywords:
As you understand, it’s not just the generic (short tail) terms that you need to focus on. Not really, actually. It makes sense to the longtail keywords that ultimately yield the most conversions.
